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Showing posts from March, 2020

How to be successfull in blogging

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How to be successful in blogging Step #1: Find the right niche A niche is a subject matter category. For example, you can blog about coffee tables and that is a niche because of people looking to buy coffee tables would go to your blog. If you want to blog about how to pick up chicks, that is a niche because people are interested in figuring out how to meet women. A niche is really all about the subject matter categories and within this subject matter category, there are many different sub-topics. So when you say you want to blog about coffee tables, everything that will be included in your blog will have something to do with coffee tables. Maybe it's about designed, maybe it's about how people can use a coffee table, so on and so forth. Now, just because you are interested in a topic doesn't mean it's going to make money. This is the central point that you need to master when trying to blog for cash. You have to pick the right niche. How do you k

Why Intent Matters for SEO and AI

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Why Intent Matters for SEO and AI Using keywords in digital marketing seem very simple. You just take a phrase that people search for, and then incorporate that into your content – right? If a keyword has a lot of people searching for it, and there isn’t too much competition surrounding it, then that suggests it’s a good one to target. It couldn’t be easier! Except smart keyword use is much more nuanced than that. Using keywords well means understanding the type of person who searches for those specific terms, the reasons that they search for them, and what that can tell you about how you should be marketing to them. One of the biggest ideas to understand here is “intent.” And in a more AI-focussed era for Google, this is now more important than ever before. What is the Intent? Intent essentially refers to the reason that someone is searching for something, and the action they intend to take next off the back of those results. If someone searched for “how to buil

How Machine Learning is Affecting Internet Marketing

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How Machine Learning is Affecting Internet Marketing Machine learning is a concept that a lot of people don’t fully understand. This is not “AI” in the sense that many people think of AI, but is rather a concept in computing that is closely related to AI. Machine learning describes how computers learn, which effectively means how computers identify patterns in large data sets. A computer can use machine learning to develop face detection algorithms for example, by looking at thousands of images of faces. Eventually, the system can see similarities in images of faces – they are oval in shape, they tend to have hair, they have contrast points where the eyes go, etc. The more data you feed the system, the more accurate it becomes at detecting faces in images. So how does this impact on internet marketing? Learning From Shopping Behavior The answer of course, is that big data is collected by almost all websites, as a result of tracking visitors. Every time someone vi

How Google is Getting Smarter and What That Means for Marketers

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How Google is Getting Smarter and What That Means for Marketers Most of us use Google every single day, and still, it finds ways to surprise us. Have you ever gone to search for something in Google, only to find that it does something almost creepily intelligent? For example, you might have noticed lately how Google will suggest search terms for you and often get them right. If I search “Ninja Turtles history” and then later start typing “Names of…”, there is a good chance that Google will suggest I finish that query with “…the Ninja Turtles.” Google is now smart enough to recognize that we tend to search more than once around the same topic, and it can help us to save time typing out questions as a result. At the same time, this also provides some encouragement as to what to search, thereby keeping users on Google for longer and benefiting the search giant too. But take a moment to reflect on just how impressive this is really. Not only has to Google understood that

Artificial Intelligence In Digital Marketing

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Artificial Intelligence In Digital Marketing AI digital marketing is a huge topic and one that is going to grow in importance over the coming years. While there’s a huge amount to unpack, this cheat sheet will provide everything you need to know in a single place. AI Will Change Google Google already considers itself an “AI-first” company. That means that AI is at the heart of everything it does and certainly its long-term goals. What this means for marketers, is that Google is going to become increasingly conversational, as we have already seen in the previous years. What you need to do: • Use latent semantic indexing in your content  • Write high-quality content  • Use good vocabulary and lots of natural languages  • Incorporate questions  • Think about the “intent” of a search term Computer Vision Will Make Images Searchable This is already possible, and it’s only a matter of time before it becomes a reality. Google will soon start using machine learning