Why Intent Matters for SEO and AI
Why Intent Matters for SEO and AI Using keywords in digital marketing seem very simple. You just take a phrase that people search for, and then incorporate that into your content – right? If a keyword has a lot of people searching for it, and there isn’t too much competition surrounding it, then that suggests it’s a good one to target. It couldn’t be easier! Except smart keyword use is much more nuanced than that. Using keywords well means understanding the type of person who searches for those specific terms, the reasons that they search for them, and what that can tell you about how you should be marketing to them. One of the biggest ideas to understand here is “intent.” And in a more AI-focussed era for Google, this is now more important than ever before. What is the Intent? Intent essentially refers to the reason that someone is searching for something, and the action they intend to take next off the back of those results. If someone searched for “how to buil...