How Machine Learning is Affecting Internet Marketing
How Machine Learning is Affecting Internet Marketing Machine learning is a concept that a lot of people don’t fully understand. This is not “AI” in the sense that many people think of AI, but is rather a concept in computing that is closely related to AI. Machine learning describes how computers learn, which effectively means how computers identify patterns in large data sets. A computer can use machine learning to develop face detection algorithms for example, by looking at thousands of images of faces. Eventually, the system can see similarities in images of faces – they are oval in shape, they tend to have hair, they have contrast points where the eyes go, etc. The more data you feed the system, the more accurate it becomes at detecting faces in images. So how does this impact on internet marketing? Learning From Shopping Behavior The answer of course, is that big data is collected by almost all websites, as a result of tracking visitors. Every time someone vi...