Digital Marketing Agency In Dubai

How Google is Getting Smarter and What That Means for Marketers Most of us use Google every single day, and still, it finds ways to surprise us. Have you ever gone to search for something in Google, only to find that it does something almost creepily intelligent? For example, you might have noticed lately how Google will suggest search terms for you and often get them right. If I search “Ninja Turtles history” and then later start typing “Names of…”, there is a good chance that Google will suggest I finish that query with “…the Ninja Turtles.” Google is now smart enough to recognize that we tend to search more than once around the same topic, and it can help us to save time typing out questions as a result. At the same time, this also provides some encouragement as to what to search, thereby keeping users on Google for longer and benefiting the search giant too. But take a moment to reflect on just how impressive this is really. Not only has to Google understood that...

Artificial Intelligence In Digital Marketing AI digital marketing is a huge topic and one that is going to grow in importance over the coming years. While there’s a huge amount to unpack, this cheat sheet will provide everything you need to know in a single place. AI Will Change Google Google already considers itself an “AI-first” company. That means that AI is at the heart of everything it does and certainly its long-term goals. What this means for marketers, is that Google is going to become increasingly conversational, as we have already seen in the previous years. What you need to do: • Use latent semantic indexing in your content  • Write high-quality content  • Use good vocabulary and lots of natural languages  • Incorporate questions  • Think about the “intent” of a search term Computer Vision Will Make Images Searchable This is already possible, and it’s only a matter of time before it becomes a reality. Google will soon start usin...