Artificial Intelligence In Digital Marketing
Artificial Intelligence In Digital Marketing AI digital marketing is a huge topic and one that is going to grow in importance over the coming years. While there’s a huge amount to unpack, this cheat sheet will provide everything you need to know in a single place. AI Will Change Google Google already considers itself an “AI-first” company. That means that AI is at the heart of everything it does and certainly its long-term goals. What this means for marketers, is that Google is going to become increasingly conversational, as we have already seen in the previous years. What you need to do: • Use latent semantic indexing in your content • Write high-quality content • Use good vocabulary and lots of natural languages • Incorporate questions • Think about the “intent” of a search term Computer Vision Will Make Images Searchable This is already possible, and it’s only a matter of time before it becomes a reality. Google will soon start usin...